Shock ‘no one cares about blogging’ revelations rock small group of people no one’s ever heard of – repercussions thought to be negligable

83% of bloggers alarmed, bemused and upset to discover world may not revolve around them after all

84% express excitement that the fact that ‘blogging’ is commonly confused with a sexual practice, mistakenly believing that this might actually trick someone into doing the sex with them

I woke up this morning and, wondering what I might possibly post about today, decided that it could be simply anything. But whatever it was, I resolved, it certainly wasn’t going to be blogging about blogging.

But then this article happened to cross my path. And it made me laugh.

Because it’s the thing that people forget about so often when talking about a-lists and b-lists and lists at all, and awards and blogrolls and technorati listings and sell-outs and attempts to sell-out, and cliques and links and ‘being discovered’ and rankings: in the real world, which we have to admit we’re part of at some point, no-one seems to actually care that much. Or, in fact, at all.

Proponents of the latest Web trends were warned on Tuesday that the rest of the world may not have a clue what they are talking about.

A survey of British taxi drivers, pub landlords and hairdressers — often seen as barometers of popular trends — found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never heard of blogging.

“When I asked the panel whether people were talking about blogging, they thought I meant dogging,” said Sarah Carter, the planning director at ad firm DDB London.

Dogging is the phenomenon of watching couples have sex in semi-secluded places such as out-of-town car parks. News of such events are often spread on Web sites or by using mobile phone text messages.

A blog, short for Web log, is an online journal, while podcasting is a method of publishing audio programs over the Internet.

“Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean,” Carter said. “It’s a real wake-up call.”


‘Exponents were warned that the rest of the world may not have a clue what they’re talking about’. Shock. Horror. Can this be true, etc.

And please, let’s get this straight; beyond not giving a crap what I had for tea or what I think of the Iran-Contra affair, a whole bunch of people get my ‘every day for the last four and a bit years’ hobby mixed up with a sexual practice revolving around strangers and carparks.

I have to wonder if we wouldn’t have had more fun confusing the two ourselves for all this time.

After picking myself up having fallen on the floor because of the shock, I may decide what to do about it. Perhaps we could start a meme. Banners raising awareness of blogging as a creative force rather than a deviant car-park bodily-cavity-focused excursion. We could put them on our blogs.

Thus raising the profile and awareness of blogging in the blogging community.

Oh hell, hang on.

I tell you what, let’s just ignore the fact that no one cares, shall we?

Like always?

To be honest, I spend half my time confusing blogging with logging, and then wonder why the fact that I’m standing in a forest feeding large poles of tree into a chopping machine isn’t attracting more comments and/or permalinks.

Blogging: it’s so easy to confuse with a real thing, isn’t it?