A life in the glow of floor-cleaning majesty
In an antique shop in the middle of Santa Rosa, north of San Francisco, I had to be physically restrained from buying this users manual for a vacuum cleaner from the mid-fifties.
It wasn’t as if the vacuum cleaner even came with it. I just liked it because of the sheer amount of joy the family pictured on the user manual cover were just so insanely overjoyed by their new hoover.
How exciting can a floor cleaner possibly be?
Well, THIS exciting, apparently.

From the left, I think the little girl is the most proportionally happy of all of them. She’s pleased at the sight of this new piece of cleaning apparatus, but looks at it with a sort of condescending acceptance. Yes, it’s a hoover, it’s nice to have it, but it doesn’t, it seems, represent her entire future, her desires or expectations. No, it’s just a hoover.
Then again, she does look like she’s going in to stroke it, so perhaps she’s just a literal moron who believes it to be the new family pet. Who can tell?
Her father, to her right, swells with pride. In possibly more than one way judging by the cut of those slacks. “Have you recently acquired a new vacuum cleaner, or are you just pleased to see me” is a well-known phrase for good reason, you know.
He’s not looking at that hoover with excitement, more with the knowledge that he, and he alone, paid for that hoover by the sweat of his brow. If his brow did sweat, which, let’s face it, it doesn’t. It might sometimes warm enough to make his hair laquer a little runny, but that’s as close as it gets. No, to this man, that new-fangled electronic marvel before him is not a mere vacuum cleaner. It’s a mighty extension of his very own ego, his own manliness - I’d go so far as to say his penis.
Yes: Penis.
It’s a expanding-hosed multi-nozzled penis extension powered by mains electricity.
No wonder he’s twanging those braces. You would too.
The little boy isn’t excited about the vacuum cleaner at all. He’s actually staring into the middle distance. I think he’s just had his attention caught by something shiny. My littlest cat does that face. The runt-of-the-litter mentally-special one.
The mother of the family, towering above her idiot son, is happier than any woman has ever been. About anything. Ever. She’s literally NEVER been this happy. Not on her wedding day, nor her wedding night. Cheeks flushed, eyes bulging, mouth agape, this is the face of true ecstasy.
AND IT IS CAUSED BY A VACUUM CLEANER.
Alternatively, that could just be the face that she’s forced to pull by the insane tightness of her belt. It does seem a little like she might be squealing “…help … h..e…l…p’ in a breathy whisper, as the last breath is squeezed out of her… “…the dog. is pissing. on. my. f…o…o…o…o…t”
The dog, meanwhile, is clearly showing his excitement about the new vacuum cleaner by urinating on it liberally. Well, that and his mistresses foot. Luckily, she is either too filled with elation or close to death to care.
Man, I wish I got that excited about a new vacuum cleaner. Life would be amazing.


